Strategic Digital Marketing Consulting & Custom Squarespace Websites Designed for Growth & Connection
From focused strategy sessions to fully custom websites, I help you grow your business and connect with your ideal clients using my audience-first approach.
A Clear, Audience-First Digital Strategy Changes Everything
As a service-based business owner, you’re likely wearing all the hats: sales, client work, admin, and of course…marketing.
And you’re not building your business in a vacuum. You’re balancing real life alongside it, like family, responsibilities, and everything else competing for your time and energy.
Add in the overwhelm of trying to DIY your marketing — or hiring freelancers who don’t see the big picture — and it’s easy to end up with disconnected pieces that aren’t actually working together.
That’s why I start with strategy.
I take the time to understand your audience and your goals, so your digital presence is aligned, intentional, and built to actually connect with the people you want to serve.
When your strategy is clear, everything else gets easier.
If this sounds familiar, you’re in the right place:
You love what you do, but struggle to clearly communicate what makes your business different
Your website isn’t attracting the right clients or reflecting your true value
Your offers aren’t landing the way you want them to
Your marketing feels scattered, inconsistent, or disconnected
You’ve outgrown DIY solutions and need a more strategic, cohesive approach
Strong Foundations Create Sustainable Growth
Most consultants start with the marketing. I start with your audience — because if you don’t know who you’re speaking to, no amount of pretty branding or clever captions will land.
Without that clarity, everything else starts to feel harder than it should, and your messaging, your offers, your website, and your marketing as a whole, will feel ineffective.
That’s why my approach focuses on building a strong foundation first, one that’s rooted in audience behavior, real data, and strategy that actually meets people where they are.
When you understand your audience, everything else starts to click into place: your messaging becomes clearer, your offers feel more aligned, and your website finally has a purpose. YAY!
Instead of piecing things together as you go, you have a strategy that supports your growth and helps you move forward with confidence. This is the foundation I build through my strategy sessions — and why every custom website I design starts there.
My Unique Blend of Education, Creative Skills, and Real-World Experience
Hey there! I’m Jeannie.
I bring a mix of strategy, creative thinking, and real-world experience to the work I do with my clients, along with empathy and a healthy dose of humor.
I have a master’s degree in Digital Audience Strategy from Arizona State University (Forks Up!), plus additional graduate studies in Educational Technology and UX Design, and a bachelor’s degree in Journalism. That combination shapes how I think: big-picture, audience-first, and grounded in both research and real-life application.
I’ve also been designing websites and working in marketing for more than 25 years — ever since teaching myself HTML in the early days of the web. I’ve helped entrepreneurs, small businesses, and nonprofits bring their ideas to life through branding, messaging, and website design that actually connects.
If you’re ready for a more aligned, audience-first approach to your business and your website, I’d love to chat with you.
Ways We Can Work Together
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Strategy & Consulting
Put my brain to work for you through one-time Strategy Sessions, ongoing consulting, or retainer-level strategic guidance.
Whether you need to figure out what’s not working or map out what comes next, I’ll help you connect the dots across your audience, offers, messaging, and website, so your marketing actually makes sense.
Common Strategy Session focus areas include: digital strategy, website audits, audience clarity, positioning, and offer development.
Strategy Sessions start at $450
Ongoing consulting and retainer support is based on scope
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Custom Squarespace Websites
Get a fully custom, strategic website designed for your business and built with you — so it reflects your voice, connects with your audience, and supports your growth.
Every website I design starts with strategy, using the same clarity-driven approach as my consulting work. We’ll define your audience, messaging, and structure first, then bring it all to life in a site that’s clear, cohesive, and built to convert.
I handle every part of the process — from strategy and messaging to design and build — so your website feels cohesive, intentional, and aligned from start to finish.
The result is a website that doesn’t just look good — it works as part of your overall business strategy.
Custom website projects start at $4,000
A Note for My ADHD, Neurodivergent, Chronically Ill, Caregiving Visitors
I know what it’s like to build businesses around real life: family, flare days, a neurodivergent brain, caregiving responsibilities, and grief.
I’m a former gifted program kid navigating life with ADHD (twice exceptional/2e) and an alphabet soup of chronic illnesses.
When we work together, I take the realities of your life into consideration, so the strategies we build actually work with your life instead of against it. Hang in there, friend — you’ve got this!