Strategic Digital Marketing Services & Squarespace Websites That Connect You With Your Ideal Audience
I help entrepreneurs and small businesses find their flow and grow with intention by clarifying their audience, refining their offers, and creating strategies and websites that truly connect with their people.
When Life Is Chaotic, Your Digital Marketing Strategy Shouldn’t Be
As an entrepreneur or small business owner, you’re likely wearing all the hats: sales, service delivery, admin, and of course…marketing. On top of that, you’re probably running your business around life’s chaos: driving your kiddo to practice, taking your fur baby to the vet, getting an elderly parent to a specialist, or just managing your own stressors (ADHD + chronic illness, anyone?!).
Add in the overwhelm of trying to DIY your marketing — or hiring freelancers who don’t see the big picture — and you end up with piecemeal solutions that don’t connect or convert with the people you want to serve.
That’s why I help you build your business around both you and your audience. Because when your offers, messaging, and strategy fit together, growth finally feels doable. Hooray!
If this sounds familiar, you’re in the right place:
You love what you do, but struggle to convey what makes you unique in a crowded market and you need help uncovering your unique value (UVP)
Your website isn’t bringing in the right clients or reflecting your true value and you need an audience-first design that converts
You’ve outgrown DIY marketing and you need a cohesive digital strategy that connects the dots
You’re pouring effort into content but getting crickets and you need marketing that resonates with the right people
You’ve hired freelancers, but the result feels disjointed and you need solutions that actually fit together
Let’s Create a Digital Marketing Strategy That Flows
Instead of another cookie-cutter marketing plan that ignores the realities of running a small business, you need a digital strategy that’s built for your audience and also built around you and your life — including tools that make it easier to follow through when you’re juggling way too much.
Here’s how I help you cut through the noise and focus on what actually moves the needle:
Clarify your audience so you know exactly who you’re speaking to
Refine your offers so they’re easy to deliver and irresistible to the right people
Craft messaging that connects so you can market with more ease and less burnout
Design websites that convert so your audience, message, and offers work together in one place
Develop a growth plan that fits your energy, your schedule, and your goals
Leverage tools like ChatGPT and simple workflows to save time, reduce decision fatigue, and keep your business moving even on your busiest days
With the right structure, you can stop spinning your wheels and start seeing consistent, sustainable growth that flows.
A Unique Blend of Education, Creative Skills, and Lived Experience
Hey there! I’m Jeannie.
I know what it feels like to have a lot going on while you’re trying to start or run a business. I’ve been there. Hell, I’m still there, juggling family, caregiving, chronic illnesses, an ADHD brain, AND my businesses. Oh and life’s curveballs! Can’t forget those.
Through it all, I’ve learned that going with the flow is way easier than trying to fight it.
When I work with my clients, I bring a unique blend of education, creative skills, and lived experience — plus empathy and a healthy dose of humor:
Education
I earned my M.S. in Digital Audience Strategy from Arizona State University, plus I have extensive graduate-level studies in Educational Technology and UX Design from The George Washington University. I also have a B.A. in Journalism from Northern Illinois University. That means the work I do for you will be backed by research, user experience principles, and storytelling that sticks.
Creative Skills
For more than 25 years, I’ve helped entrepreneurs, small businesses, and community nonprofits with brand strategy, marketing, website design, and visual communication. I love turning tangled ideas into clear, compelling messages that connect with target audiences!
Lived Experience
I’m a former gifted program kid with ADHD (2e) and a few chronic illnesses — and I’ve built businesses while caregiving (hello, Sandwich Generation!), pivoting during flare days, and figuring out how to work with my neurodivergent brain. I know what it’s like to need flexibility, and I design strategies that fit your life, not the other way around.
If you’re ready to have a sustainable, audience-first business that’s deeply aligned with who you are, I’d love to work with you.
Ways We Can Work Together
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Strategy & Consulting
Put my brain to work for you with one-time clarity sessions, ongoing consultative coaching, or retainer-level strategic guidance.
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Audience & Offer Strategy
Define your target audience, find your unique value, refine your positioning, and develop offers with messaging that connects in a crowded space.
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Audits & Evaluations
Gain insight with website and digital strategy reviews to identify gaps, missed opportunities, and quick wins—so your marketing works smarter, not harder.
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All-Inclusive Website Builds
Bring your message, audience, and offers together with a new Squarespace website.
All of my website builds include digital strategy consulting, copywriting, SEO/AIO, and design.
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Tools & Tech Workflows
Save time and energy with custom ChatGPT prompts, simple AI workflows, and easy-to-manage systems without the tech overwhelm.
Ready to Build a Business That Connects With Your Audience and Flows With Your Life?
Let’s make it happen!