Strategic Digital Marketing Consulting That Connects You With Your Ideal Audience
From digital strategy and website audits to foundational work — like clarifying your audience, identifying your unique value, and refining your offers — I’ll help you grow your business with alignment and intention.
When Life Is Chaotic, Your Digital Marketing Strategy Shouldn’t Be
As an entrepreneur, small business owner, or founder, you’re likely wearing all the hats: sales, service delivery, admin, and of course…marketing. You also might be trying to run your business around life’s chaos: driving your kiddo to practice, taking your fur baby to the vet, getting an elderly parent to a specialist, or just managing your own stressors (ADHD + chronic illness, anyone?!).
Add in the overwhelm of trying to DIY your marketing — or hiring freelancers who don’t see the Big Picture — and you end up with piecemeal solutions that aren’t effective at connecting with the people you want to serve.
That’s why I always learn about my clients’ business goals and life season when I partner with them. When your digital strategy aligns with your audience and your life, it flows better and growth finally feels doable. Hooray!
If this sounds familiar, you’re in the right place:
You love what you do, but struggle to convey what makes you unique in a crowded market and you need help uncovering your unique value (UVP)
Your website isn’t bringing in the right clients or reflecting your true value and you need an audience-first approach that converts
Your offers aren’t landing with your ideal clients and you need a strategic revamp
Your business doesn’t feel aligned with your current season of life and you need a fresh perspective
You’ve outgrown DIY or piecemeal marketing and you need a cohesive digital strategy that connects the dots
Let’s Create a Digital Marketing Strategy That Flows
Instead of another marketing plan that ignores the realities of running a small business, you need a digital strategy that’s built for your audience and also built around you and your season of life — including tools that make it easier to follow through when you’re juggling way too much.
My consulting combines analytics, research, user experience, and clear messaging that connects. Here’s how I can help you cut through the noise and focus on what actually moves the needle:
Develop a Big Picture growth plan that fits your energy, your schedule, and your goals
Clarify your audience so you know exactly who you’re speaking to
Refine your offers so they’re relevant and irresistible to the right people
Craft positioning and messaging around your unique value so you stand out from your competition
Optimize a new or existing website so you get found by the people you want to serve
Leverage tools like ChatGPT and simple workflows to save time, reduce decision fatigue, and keep your business moving even on your busiest days
With an aligned digital strategy, you can stop spinning your wheels and start seeing consistent, sustainable growth that flows.
My Unique Blend of Education, Creative Skills, and Lived Experience
Hey there! I’m Jeannie.
I know what it feels like to have a lot going on while you’re trying to start or run a business because I’ve been there. Hell I’m still there, juggling my businesses along with family, caregiving, chronic illnesses, a creative ADHD brain, and life’s curveballs!
Through it all, I’ve learned to embrace that going with the flow in this unpredictable season of life is way easier than trying to fight it.
So when I work with my clients, I bring empathy and a healthy dose of humor along with my unique blend of education, creative skills, and lived experience:
Education
I have a M.S. in Digital Audience Strategy from Arizona State University (Forks Up!), which shapes my big picture, nuanced, and audience-focused digital approach using data, research, and competitive insight. I also completed extensive graduate-level studies in Educational Technology and UX Design from The George Washington University and a B.A. in Journalism from Northern Illinois University.
Creative Skills
For more than 25 years, I’ve used my creative background in marketing, graphic design, and website design to help entrepreneurs, small businesses, and community nonprofits with their branding, marketing, website design, and visual communication. I built my first website in 1997, back when the World Wide Web was just starting to grow and businesses were getting online. My employer wanted a website and agreed to let me do it — if I could learn to code HTML. I taught myself, built their site, and I was hooked.
Lived Experience
I’m a former gifted program kid navigating life with ADHD (twice exceptional/2e) and chronic illness. I’ve built my own businesses around family life, flare days, my neurodivergent brain, grief, and caregiving — Sandwich Generation, I see you!
If you’re ready to have a sustainable, audience-first business that’s aligned with your reality, I’d love to chat with you.
Ways We Can Work Together
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Strategy & Consulting
Put my brain to work for you with one-time clarity sessions, ongoing consultative coaching, or retainer-level strategic guidance.
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Audience & Offer Strategy
Define your target audience, find your unique value, refine your positioning, and develop offers with messaging that connects in a crowded space.
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Audits & Evaluations
Gain insight with website and digital strategy analyses to identify gaps, missed opportunities, and quick wins — so your marketing works smarter.
Ready to Build a Business That Connects With Your Audience and Flows With Your Life?
Let’s make it happen!